RAMSEY, MINN. – Vision-Ease Lens, a manufacturer of quality ophthalmic lenses, was recently honored by the Chief Executive Network (CEN) with the “Best Disruptive Product Innovation” award for the development and successful deployment of its LifeRx™ photochromic lenses.
At the CEN Innovation Conference in New Orleans, La., on Nov. 2, CEN recognized Vision-Ease Lens with the Innovation award for LifeRx’s multi-patented technological achievement and revenue growth in the marketplace.
“Our LifeRx lens brand has changed our customers’ perception of Vision-Ease Lens from that of a specialty supplier to that of a broad line competitor,” said Doug Hepper, president and CEO of Vision-Ease Lens. “With that, we’ve been able to meet Chief Executive Network’s high level of business standards, and are honored to be recognized for our accomplishments with LifeRx.”
Covered by five different patents, LifeRx has significant performance advantages over competitors’ products. By selling to over 600 customers, including Wal-Mart and LensCrafters, LifeRx has 20 percent market share with rapidly growing sales.
“Anytime you can do meaningful business with both Wal-Mart and LensCrafters, you have done something special,” said Bob Grabill, president and CEO of CEN. “This innovation is special not only because it represents a ‘game changer’ in this industry, but Vision-Ease Lens brought the concept all the way through a successful launch. The Chief Executive Network is extremely proud to have Vision-Ease Lens’ senior management team as a part of our Network.”
Designed in 2005, LifeRx lenses are known for their superior technology, as well as their light-weight design. LifeRx remains successful among numerous industry competitors because of its quicker fade-back time, deactivating 30 percent faster than other photochromic lenses. With state-of-the-art encapsulation technology and high-performance photochromic dye, LifeRx lenses also offer significant scratch and impact resistance.
About Chief Executive Network
Chief Executive Network is the premier industry sector organization for CEO’s and Senior Executives. The network supports its membership with current information on best practices, recent trends and technological advances. Through meetings and its member connections programs, members have the opportunity to gain key business contacts, receive critical guidance on key decisions they face and significantly short cut the learning curve.
About Vision-Ease Lens
Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRxÔ photochromic lenses, Coppertone™ polarized lenses, SunRxÒ polarized lenses, and IlluminaÒ progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit www.vision-ease.com
Anne Cloeter
Risdall McKinney Public Relations
651.286.6746
anne@risdall.com
Jay Lusignan
Vision-Ease Lens
952.851.6036
Jay.Lusignan@vision-ease.com