RAMSEY, MINN. (April 30, 2009) – In time for the summer sun season,
Vision-Ease Lens (VEL) today introduced seven new polarized lens products. With a variety of colors, sun protection benefits and styles, these polarized products greatly enhance the lines for Coppertone
™ and SunRx
® polarized products and offer superior sun protection options to customers with and without corrective needs.
“Offering a variety of lens colors and prescription options when it comes to sun protection is the best way to meet a range of customer needs,” said John Bator, senior product manager, Vision-Ease Lens. “Now, customers who shop only for sun protection and not vision correction have high-quality options available in the SunRx and Coppertone product lines.”
The newly available polarized lenses include the Coppertone Trifocal and Coppertone plano, SunRx Trifocal, SunRx plano, plus the availability of Coppertone and SunRx SVSF 8.50 base and an all-new SunRx Classic Green™ color.
About the polarized lenses:
- Coppertone 7x28 Trifocal. The Coppertone polarized trifocal lens is the first polarized polycarbonate trifocal on the market that provides added protection against High Energy Visible (HEV) light in addition to 100 percent UV protection. The lens is available in HEV gray and HEV brown in both 4.00 and 6.25 bases.
- Coppertone Plano FSV. This non-prescription lens offers the same protection and benefits of Coppertone prescription lenses to customers who prefer wearing contact lenses or who don’t require corrective lenses. It is available in HEV gray and HEV brown in both 6.00 and 8.00 bases and is recommended by the Skin Cancer Foundation as an effective UV filter for the eyes and surrounding skin.
- Coppertone SFSV 8.50 Base. The 8.50 base curve of this lens extends the Coppertone line by accommodating a larger prescription range while also meeting the growing demand for wrap-style sun glasses and providing more HEV protection than ordinary lenses. Available in HEV gray and HEV brown, it offers a viable alternative solution for direct surfacing.
- SunRx 7x28 Trifocal. This lens is the first polarized polycarbonate trifocal on the market that offers the benefits of a traditional trifocal lens combined with the superior strength and light-weight comfort of the SunRx line. It is available in gray. The lens is available in 2.00, 4.00 and 6.25 bases.
- SunRx SFSV 8.50 Base. The 8.50 base curve of this lens accelerates the SunRx line extension by accommodating a larger prescription range while also meeting the growing demand for wrap-style sun glasses. Available in gray and brown, it offers a viable alternative solution for direct surfacing.
- SunRx Plano FSV. This non-prescription lens is available in gray and brown in 6.00 and 8.00 bases and offers sun protection to customers who prefer wearing contact lenses or who don’t require corrective lenses. Made of lightweight polycarbonate, these lenses are a great fit for people on the move.
- SunRx “Classic Green” Color Availability. Featuring the same sun protection benefits and superior quality expected from the SunRx brand, now SFSV, D28 and IlluminaÒ SunRx progressive line-free lenses are available in green.
Initially launched in October 2007, Coppertone polarized lenses block 100 percent of UV (UVA/UVB) rays and demonstrate the commitment of Vision-Ease Lens to develop and offer products that promote eye protection that goes beyond UV protection to guard against harmful HEV light.
SunRx lenses eliminate 99 percent of reflected glare and provide improved comfort for all outdoor activities. Lightweight and scratch-resistant, SunRx lenses are up to 10 times more impact resistant than ordinary sun lenses.
About Vision-Ease Lens
Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRx
(R) light-responsive lenses, Coppertone
™ polarized lenses, SunRx
(R) polarized lenses, and Illumina
(R) progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit
www.vision-ease.com