RAMSEY, MINN. (Nov. 3, 2008) – In continued commitment to sustainability and the education of consumers about its importance, Vision-Ease Lens (VEL) announces its “Tiko’s Travels” promotion for eye care providers (ECPs) to support recently-rebranded LifeRx® light-responsive lenses. Based on the brand’s new mascot, Tiko the chameleon, the promotion allows ECPs to collect and return stickers for cash and other prizes.

 

For every pair of LifeRx lenses purchased from November 1, 2008 through February 28, 2009, VEL will send ECPs one Tiko sticker. Illumina® LifeRx purchases earn two stickers. Stickers can be collected on a Tiko Travel poster and may be remitted by mail to receive cash and other surprise gifts.

 

“Through the ‘Tiko’s Travels’ promotion, Vision-Ease Lens is helping ECPs to stress the importance of educating patients about sustainability,” said Dominique Jara, marketing manager, VEL. “Keeping the renewable energy information and other important steps VEL has taken to reduce their footprint front-of-mind gives ECPs another reference point when advising customers on lens choice.”

 

To participate in the promotion, ECPs can visit the professional’s section within www.vision-ease.com to access official rules and sign-up information.

 

Introduced in 2005, LifeRx recently improved the brand with an enhanced lamination process for maximum durability. LifeRx light-responsive lenses represent the culmination of ten years of research and development, including extensive market research and significant investment in new manufacturing technology. LifeRx lenses are now manufactured using 100 percent renewable energy at VEL’s Ramsey, Minn., manufacturing facility.

 

In addition to the only photochromic polycarbonate D28 flat top bifocal, LifeRx lenses are now available in Illumina and Outlook progressive lenses, Aspheric SFSV and Spherical SFSV in 1.00 diopter steps.

 

 

Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRx® light-responsive lenses, Coppertone™ polarized lenses, SunRxÒ polarized lenses, and IlluminaÒ progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit www.vision-ease.com