“Being aware of winter sun hazards is important for eye care providers so they can educate patients about the necessity of year-round protection,” said Jay Lusignan, marketing communications manager, VEL. “While many people know the risks associated with skin protection, they are unaware of damage caused by exposing the eyes to harmful high energy visible and ultra violet light. We are excited to be the first manufacturer to offer a campaign that truly addresses this issue.”

 

With Coppertone™ polarized lenses as the backdrop, the Coppertone Winter Sun Awareness campaign stresses the importance of protecting against dangers related to high energy visible (HEV) and UV light, glare-induced “blindness,” snow “blindness,” driving hazards and overall increased UV susceptibility due to winter weather conditions. Campaign elements include a technical education information sheet, an easel and information brochures for point-of-purchase, job stuffers and postcards for ECPs to send to customers. All materials are free and can be accessed at www.vision-ease.com in the VELcomm Center.

 

Initially launched in October 2007, Coppertone polarized lenses are available in brown and gray and block 100 percent of harmful UVB and UVA rays. They also guard against HEV light exposure and eliminate 97 percent or more of reflected glare.

 

Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRx® photochromic lenses, Coppertone™ polarized lenses, SunRxÒ polarized lenses, and IlluminaÒ progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit www.vision-ease.com.