New color offering, styles and sun-season promotion expand the Coppertone lens brand
RAMSEY, MINN. (Feb. 14, 2008) – Signifying a complete product offering for its Coppertone™ polarized lenses, Vision-Ease Lens announces a new gray color; lens availability in Illumina, single vision and D28 styles; and a “Sell Sun, Win Fun” promotion to support the full launch of Coppertone polarized lenses. The new gray color will be available early March.
Initially launched in October 2007 in the color brown, Coppertone polarized lenses show the commitment of Vision-Ease Lens to develop and offer products that promote eye protection against harmful UV and HEV rays.
“Vision-Ease Lens is continually looking for ways to boost our product offerings and provide quality eye protection,” said Barry Resnik, director of marketing, Vision-Ease Lens. “Now with the HEV gray color, brown color and full lens style additions, the Coppertone lens brand is the total package in sun protection for consumers.”
And just in time for the summer sun season, Vision-Ease Lens announces its “Sell Sun, Win Fun” promotion that offers eye care professionals (ECPs) monthly prizes for selling Coppertone polarized lenses.
Kicking off March 1 and running through June 30, the program provides ECPs with a scratch-and-earn card for every pair of Coppertone polarized lenses sold allowing them to earn up to $20 instantly. The secret code is verifiable online at www.vision-ease.com for summer recreation monthly prizes.
“Through the ‘Sell Sun, Win Fun’ promotion, Vision-Ease Lens is continuing to grow its relationships with ECPs,” said Dominique Jara, marketing manager, Vision-Ease Lens. “Providing knowledge about eye sun protection and offering the trusted name of Coppertone® builds ECPs’ customer base, credibility and overall business. This promotion is the most comprehensive initiative to date for Vision-Ease Lens.”
The “Sell Sun, Win Fun” monthly prizes includes a Sunfish Sailboat, a Yamaha WaveRunner® and a kayak package for two. The grand prize drawing is a trip for four to the Atlantis Resort on Paradise Island, Bahamas. Without a limit of how many scratch and earn cards ECPs can earn, the program encourages ECPs to create awareness for Coppertone polarized lenses.
Now available in brown and gray, Coppertone polarized lenses block 100 percent of harmful UVB and UVA rays. They also guard against high energy visible (HEV) light exposure and eliminate 97 percent or more of reflected glare.
About Vision-Ease Lens
Headquartered in Ramsey, Minn., Vision-Ease Lens is a manufacturer of quality ophthalmic lenses including LifeRxÔ photochromic lenses, Coppertone™ polarized lenses, SunRx® polarized lenses, and Illumina® progressive line-free lenses. Vision-Ease Lens products are sold through independent opticians, optometrists and ophthalmologists, as well as many retail chains and dispensing markets across the country. For more information about Vision-Ease Lens and its products, visit www.vision-ease.com.
Anne Cloeter
Risdall McKinney Public Relations
651.286.6746
anne@risdall.com
Jay Lusignan
Vision-Ease Lens
952.851.6036
Jay.Lusignan@vision-ease.com